The world’s best-known brands creating Desire at Scale
Followers
246.6K
Following
214
Total Posts
Engagement Rate
0.09%
Avg Likes
194
Avg Comments
On Instagram, Unilever is a verified business account with an audience of 246.6K. Unilever has shared 1,064 posts to date, currently around 6 posts a week. Typical posts draw 194 likes and 17 comments, putting engagement at 0.09%.
On Instagram, Unilever runs a business account that has published 1,064 posts and gathered 246.6K followers.
Posts by Unilever tend to gather 194 likes and 17 comments, about one interaction per 1,169 followers.
Followers leave about one comment for every 11 likes, an unusually discussion-heavy audience.
Unilever currently publishes about 6 posts per week.
Unilever follows only 214 accounts while being followed by 246.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$860–$1,600
Based on 246.6K followers and a 0.09% engagement rate, a single sponsored post by Unilever is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Unilever | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.25% |
| Average likes | 194 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 6.03 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
Unilever is a verified Instagram brand on Instagram, with 246.6K followers.
Unilever has 246,569 followers on Instagram (246.6K) as of Jul 12, 2026.
Unilever's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Unilever average 194 likes and 17 comments.
Unilever posts about 6 times per week on average.
Unilever is registered as a business account on Instagram and is verified.
Yes. Unilever carries the blue verified badge on Instagram.
A sponsored post from Unilever is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,064
17
Posts / Week
6.03
Growth Score
1.8 / 100
Follower Ratio
1152.2×
Engagement
5.35%
