Under Armour makes you better. #ProtectThisHouse
Outreach This Creator For FreeFollowers
8.1M
Following
909
Total Posts
Engagement Rate
0.6%
Avg Likes
48,278
Avg Comments
Under Armour is a verified business account based in United States, with 8.1M followers on Instagram. The account has published 4,516 posts, currently less than one post a week. Typical posts draw 48,278 likes and 801 comments, putting engagement at 0.6%.
Underarmour operates a business account on Instagram, pairing 8.1M followers with 4,516 posts.
Underarmour's posts draw around 48,278 likes and 801 comments each, close to one interaction for every 165 followers.
At one comment per 60 likes, the ratio points to an audience that mostly engages through likes.
Underarmour keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Underarmour at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Underarmour keeps its following list short (909) relative to 8.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$28,000–$53,000
Based on 8.1M followers and a 0.6% engagement rate, a single sponsored post by Underarmour is worth an estimated $28,000–$53,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Underarmour | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.02% |
| Average likes | 48,278 | 25,711 |
| Average comments | 801 | 376 |
| Posts per week | 0.27 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Underarmour | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 0.81% |
| Average likes | 48,278 | 19,158 |
| Average comments | 801 | 344 |
| Posts per week | 0.27 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Under Armour is a verified Instagram brand based in United States on Instagram, with 8.1M followers.
Under Armour posts on Instagram as @underarmour.
Under Armour has 8,119,433 followers on Instagram (8.1M) as of Jul 15, 2026.
Under Armour's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers.
Posts by Under Armour average 48,278 likes and 801 comments.
Under Armour posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Under Armour's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Under Armour is registered as a business account on Instagram and is verified.
Under Armour's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,516
801
Posts / Week
0.27
Growth Score
12 / 100
Audience Score
100 / 100
0.44%
Yes. Under Armour carries the blue verified badge on Instagram.
A sponsored post from Under Armour is estimated at $28,000 to $53,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
