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Umru is a verified Music brand on Instagram, tracked in the InstME index with 67.6K followers. The account has published 719 posts, currently less than one post a week. Posts average 5,866 likes and 85 comments, an engagement rate of 8.8%.
As a Music account, Umru reaches 67.6K followers on Instagram across 719 published posts.
Umru's 8.8% engagement rate is in the top quarter (median: 2.47%) among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
One comment lands for every 69 likes, which reads as an audience that mostly engages through likes.
Umru's output runs to less than one post per week.
At 100/100 on audience quality, Umru carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$950–$1,800
Based on 67.6K followers and a 8.8% engagement rate, a single sponsored post by Umru is worth an estimated $950–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Umru | Cohort median |
|---|---|---|
| Engagement rate | 8.8% | 2.47% |
| Average likes | 5,866 | 535 |
| Average comments | 85 | 35 |
| Posts per week | 0.19 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Umru is a verified music brand on Instagram, with 67.6K followers.
Umru has 67,594 followers on Instagram (67.6K) as of Jul 9, 2026.
Umru's engagement rate is 8.8%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Umru average 5,866 likes and 85 comments.
Umru posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Umru's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Umru is registered as a business account on Instagram and is verified.
Umru is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 719 posts.
Yes. Umru carries the blue verified badge on Instagram.
Total Posts
719
Avg Comments
85
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
0.89%
A sponsored post from Umru is estimated at $950 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
