Official Instagram of the University of Minnesota Twin Cities 〽️ #umnproud
University of Minnesota is a verified Education brand on Instagram based in United States, tracked in the InstME index with 121.2K followers. University of Minnesota has shared 2,193 posts to date, currently around 7 posts a week. Posts average 2,374 likes and 14 comments, an engagement rate of 1.97%.
Umntwincities is an Education account on Instagram with 121.2K followers and 2,193 published posts.
Benchmarked against 235 Education accounts with 100K–1M followers, Umntwincities posts a 1.97% engagement rate that is above the median of 1.11%.
The comment-to-like ratio works out to one comment per 166 likes, pointing to an audience that mostly engages through likes.
Umntwincities maintains a rhythm of about 7 posts per week, more than one per day.
With 121.2K followers but only 286 accounts followed back, Umntwincities shows the ratio of a well-established account.
Estimated sponsored-post value
$840–$1,600
Based on 121.2K followers and a 1.97% engagement rate, a single sponsored post by Umntwincities is worth an estimated $840–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Umntwincities | Cohort median |
|---|---|---|
| Engagement rate | 1.97% | 1.11% |
| Average likes | 2,374 | 2,028 |
| Average comments | 14 | 34 |
| Posts per week | 7.02 | 1.06 |
Median values from 235 Education accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umntwincities | Cohort median |
|---|---|---|
| Engagement rate | 1.97% | 1.02% |
| Average likes | 2,374 | 2,086 |
| Average comments | 14 | 26 |
| Posts per week | 7.02 | 2.33 |
Median values from 82 Education accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
University of Minnesota is a verified education brand based in United States on Instagram, with 121.2K followers.
University of Minnesota posts on Instagram as @umntwincities.
University of Minnesota has 121,191 followers on Instagram (121.2K) as of Aug 30, 2026.
University of Minnesota's engagement rate is 1.97%, calculated from average likes and comments per post relative to followers. That is above the median of 1.11% for Education accounts with 100K–1M followers in the InstME index.
Posts by University of Minnesota average 2,374 likes and 14 comments.
University of Minnesota posts about 7 times per week on average.
University of Minnesota is registered as a business account on Instagram and is verified.
University of Minnesota is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 2,193 posts.
Total Posts
2,193
Avg Comments
14
Engagement
7.49%
University of Minnesota's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. University of Minnesota carries the blue verified badge on Instagram.
A sponsored post from University of Minnesota is estimated at $840 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
