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Michigan Athletics runs a verified Home & DIY brand account based in United States with 300.2K followers on Instagram. To date Michigan Athletics has posted 8,755 times, currently less than one post a week. Typical posts draw 1,305 likes and 17 comments, putting engagement at 0.44%.
Umichathletics is a Home & DIY account on Instagram with 300.2K followers and 8,755 published posts.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Umichathletics's 0.44% engagement rate is below the median of 0.63%.
Comments arrive at about one per 75 likes, a sign of an audience that mostly engages through likes.
Video posts average 63.5K views, reaching roughly 21% of Umichathletics's follower base per post.
Posting frequency for Umichathletics sits at less than one post per week.
With 300.2K followers but only 1,484 accounts followed back, Umichathletics shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,000
Based on 300.2K followers and a 0.44% engagement rate, a single sponsored post by Umichathletics is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Umichathletics | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.63% |
| Average likes | 1,305 | 1,415 |
| Average comments | 17 | 30 |
| Posts per week | 0.1 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umichathletics | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.57% |
| Average likes | 1,305 | 1,003 |
| Average comments | 17 | 26 |
| Posts per week | 0.1 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Michigan Athletics is a verified home & diy brand based in United States on Instagram, with 300.2K followers.
Michigan Athletics posts on Instagram as @umichathletics.
Michigan Athletics has 300,209 followers on Instagram (300.2K) as of Aug 10, 2026.
Michigan Athletics's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Michigan Athletics average 1,305 likes and 17 comments.
Michigan Athletics posts less than once a week on average.
Michigan Athletics is registered as a business account on Instagram and is verified.
Michigan Athletics is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 8,755 posts.
Total Posts
8,755
Avg Comments
17
Engagement
2.81%
Michigan Athletics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Michigan Athletics carries the blue verified badge on Instagram.
A sponsored post from Michigan Athletics is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
