Followers
18.8K
Following
6.6K
Total Posts
Engagement Rate
0.13%
Avg Likes
22
Avg Comments
Reaching 18.8K followers on Instagram, Umbrella Outdoors is a verified Travel brand based in United Kingdom. Content spans travel and tech. The account has published 37 posts, currently less than one post a week. Engagement runs at 0.13%, or about 22 likes and 3 comments per post.
Umbrella_outdoors shows up in the InstME index as a Travel account, 18.8K followers, 37 posts.
For Travel accounts with 10K–100K followers, Umbrella_outdoors's 0.13% engagement rate is in the bottom quarter (median: 1.02%), a read from 2,887 accounts in the InstME index.
For roughly every 7 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Umbrella_outdoors has kept to less than one post per week.
Estimated sponsored-post value
$66–$120
Based on 18.8K followers and a 0.13% engagement rate, a single sponsored post by Umbrella_outdoors is worth an estimated $66–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Umbrella_outdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.02% |
| Average likes | 22 | 250 |
| Average comments | 3 | 14 |
| Posts per week | 0.17 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umbrella_outdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.03% |
| Average likes | 22 | 304 |
| Average comments | 3 | 15 |
| Posts per week | 0.17 | 0.62 |
Median values from 82 Travel accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Umbrella Outdoors is a verified travel brand based in United Kingdom on Instagram, with 18.8K followers.
Umbrella Outdoors posts on Instagram as @umbrella_outdoors.
Umbrella Outdoors has 18,836 followers on Instagram (18.8K) as of Jul 15, 2026.
Umbrella Outdoors's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Umbrella Outdoors average 22 likes and 3 comments.
Umbrella Outdoors posts less than once a week on average.
Umbrella Outdoors is registered as a business account on Instagram and is verified.
Umbrella Outdoors is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 37 posts.
Umbrella Outdoors's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
37
3
Posts / Week
0.17
Growth Score
2.6 / 100
Follower Ratio
2.9×
40.2K
Engagement
1.02%
Yes. Umbrella Outdoors carries the blue verified badge on Instagram.
A sponsored post from Umbrella Outdoors is estimated at $66 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
