Moda ∙ Complementos ∙ Home Creado en Chile por mujeres para mujeres Encuéntranos en Tiendas Umbrale & @tiendas_paris
Outreach This Creator For FreeFollowers
347.6K
Following
67
Total Posts
Engagement Rate
0.17%
Avg Likes
553
Avg Comments
On Instagram, Umbrale Oficial is a Home & DIY creator based in Chile with an audience of 347.6K. The account has published 2,540 posts, currently around 4 posts a week. Typical posts draw 553 likes and 25 comments, putting engagement at 0.17%.
With 347.6K followers across 2,540 posts, Umbrale is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Umbrale's 0.17% engagement rate lands in the bottom quarter (median: 0.63%).
For roughly every 22 likes there is one comment, a healthy amount of conversation.
Umbrale currently publishes about 4 posts per week.
Umbrale keeps its following list short (67) relative to 347.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,200–$2,300
Based on 347.6K followers and a 0.17% engagement rate, a single sponsored post by Umbrale is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Chile, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Umbrale | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.63% |
| Average likes | 553 | 1,415 |
| Average comments | 25 | 30 |
| Posts per week | 4.31 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umbrale | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.54% |
| Average likes | 553 | 1,321 |
| Average comments | 25 | 60 |
| Posts per week | 4.31 | 1.62 |
Median values from 73 accounts in Chile with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Umbrale Oficial is a home & diy creator based in Chile on Instagram, with 347.6K followers.
Umbrale Oficial posts on Instagram as @umbrale.
Umbrale Oficial has 347,599 followers on Instagram (347.6K) as of Aug 29, 2026.
Umbrale Oficial's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Umbrale Oficial average 553 likes and 25 comments.
Umbrale Oficial posts about 4 times per week on average.
Umbrale Oficial is registered as a creator account on Instagram.
Umbrale Oficial is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,540 posts.
Umbrale Oficial's profile places the account in Chile. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,540
25
Posts / Week
4.31
Growth Score
3.4 / 100
Last Post
3 days ago
956.1K
Engagement
0.11%
A sponsored post from Umbrale Oficial is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
