#Flagship 🚩 Hoops. The Official Instagram account of #UMass Basketball.
Outreach This Creator For FreeFollowers
13.5K
Following
194
Total Posts
Engagement Rate
2.47%
Avg Likes
327
Avg Comments
Reaching 13.5K followers on Instagram, Massachusetts Men’s Basketball is a Sports brand based in United States. The account has published 2,886 posts, currently less than one post a week. Engagement runs at 2.47%, or about 327 likes and 5 comments per post.
Umassbasketball shows up in the InstME index as a Sports account, 13.5K followers, 2,886 posts.
Umassbasketball has an engagement rate of 2.47%, which is in line with the median of 2.56% for Sports accounts with 10K–100K followers, based on 736 accounts in the InstME index.
At one comment per 61 likes, the ratio points to an audience that mostly engages through likes.
At 13.7K average views (1.0× followers), Umassbasketball's video posts consistently spread beyond the existing audience.
In recent weeks Umassbasketball has kept to less than one post per week.
Estimated sponsored-post value
$120–$220
Based on 13.5K followers and a 2.47% engagement rate, a single sponsored post by Umassbasketball is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Umassbasketball | Cohort median |
|---|---|---|
| Engagement rate | 2.47% | 2.56% |
| Average likes | 327 | 781 |
| Average comments | 5 | 19 |
| Posts per week | 0.26 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umassbasketball | Cohort median |
|---|---|---|
| Engagement rate | 2.47% | 1.84% |
| Average likes | 327 | 422 |
| Average comments | 5 | 11 |
| Posts per week | 0.26 | 0.88 |
Median values from 128 Sports accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Massachusetts Men’s Basketball is a sports brand based in United States on Instagram, with 13.5K followers.
Massachusetts Men’s Basketball posts on Instagram as @umassbasketball.
Massachusetts Men’s Basketball has 13,453 followers on Instagram (13.5K) as of Jul 16, 2026.
Massachusetts Men’s Basketball's engagement rate is 2.47%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by Massachusetts Men’s Basketball average 327 likes and 5 comments.
Massachusetts Men’s Basketball posts less than once a week on average.
Massachusetts Men’s Basketball is registered as a business account on Instagram.
Massachusetts Men’s Basketball is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,886 posts.
2,886
5
Avg Views
13,670
Posts / Week
0.26
Growth Score
49.4 / 100
Engagement
1.09%
Massachusetts Men’s Basketball's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Massachusetts Men’s Basketball is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
