Official account of UltraRunning Magazine.
Outreach This Creator For FreeOn Instagram, UltraRunning Magazine is a Sports brand with an audience of 129.4K. To date UltraRunning Magazine has posted 2,752 times, currently around 2 posts a week. Engagement runs at 0.27%, or about 346 likes and 5 comments per post.
Ultrarunningmag's Instagram presence spans 2,752 posts and 129.4K followers, profiling it as a Sports account.
Ultrarunningmag has an engagement rate of 0.27%, which is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers, based on 319 accounts in the InstME index.
The like-to-comment split is roughly 66 to one, indicating an audience that mostly engages through likes.
Ultrarunningmag's recent cadence works out to about one post per week.
Ultrarunningmag scores 82/100 on InstME's audience-quality checks, with about 15% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$450–$840
Based on 129.4K followers and a 0.27% engagement rate, a single sponsored post by Ultrarunningmag is worth an estimated $450–$840. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ultrarunningmag | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.48% |
| Average likes | 346 | 4,134 |
| Average comments | 5 | 59 |
| Posts per week | 1.53 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
UltraRunning Magazine is a sports brand on Instagram, with 129.4K followers.
UltraRunning Magazine posts on Instagram as @ultrarunningmag.
UltraRunning Magazine has 129,402 followers on Instagram (129.4K) as of Sep 16, 2026.
UltraRunning Magazine's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by UltraRunning Magazine average 346 likes and 5 comments.
UltraRunning Magazine posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of UltraRunning Magazine's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
2,752
Avg Comments
5
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.87%
UltraRunning Magazine is registered as a business account on Instagram.
UltraRunning Magazine is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,752 posts.
A sponsored post from UltraRunning Magazine is estimated at $450 to $840. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
