Self-propelled gear since 1985. Link in bio for gear, athlete stories, giveaways and more.
Outreach This Creator For FreeUltimate Direction is a Fitness brand on Instagram based in United States, tracked in the InstME index with 84.2K followers. The account has published 2,224 posts, currently around 1 post a week. Engagement runs at 0.34%, or about 278 likes and 12 comments per post.
Ultimatedirectionusa is a Fitness account whose 2,224 posts have grown a following of 84.2K on Instagram.
Compared with 6,024 other Fitness accounts with 10K–100K followers in the InstME index, Ultimatedirectionusa's 0.34% engagement rate is in the bottom quarter (median: 2.04%).
Roughly one in 24 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$290–$550
Based on 84.2K followers and a 0.34% engagement rate, a single sponsored post by Ultimatedirectionusa is worth an estimated $290–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Ultimatedirectionusa | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 2.04% |
| Average likes | 278 | 523 |
| Average comments | 12 | 23 |
| Posts per week | 1.1 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ultimatedirectionusa | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.4% |
| Average likes | 278 | 300 |
| Average comments | 12 | 16 |
| Posts per week | 1.1 | 0.26 |
Median values from 833 Fitness accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Ultimate Direction is a fitness brand based in United States on Instagram, with 84.2K followers.
Ultimate Direction posts on Instagram as @ultimatedirectionusa.
Ultimate Direction has 84,219 followers on Instagram (84.2K) as of Sep 10, 2026.
Ultimate Direction's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Ultimate Direction average 278 likes and 12 comments.
Ultimate Direction posts about 1 time per week on average.
Ultimate Direction is registered as a business account on Instagram.
Ultimate Direction is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 2,224 posts.
Avg Comments
12
Engagement
1.38%
Ultimate Direction's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Ultimate Direction is estimated at $290 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
