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Followers
19.9K
Following
621
Total Posts
Engagement Rate
0.81%
Avg Likes
151
Avg Comments
U AT UMG runs a verified Music brand account with 19.9K followers on Instagram. Its posts sit across music and automotive. To date U AT UMG has posted 889 times, currently less than one post a week. Engagement runs at 0.81%, or about 151 likes and 10 comments per post.
Counting 19.9K followers and 889 posts, Uatumg sits in the InstME index as a Music account.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Uatumg posts a 0.81% engagement rate that is in the bottom quarter (median: 2.47%).
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Uatumg's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$70–$130
Based on 19.9K followers and a 0.81% engagement rate, a single sponsored post by Uatumg is worth an estimated $70–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Uatumg | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 2.47% |
| Average likes | 151 | 535 |
| Average comments | 10 | 35 |
| Posts per week | 0.63 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
U AT UMG is a verified music brand on Instagram, with 19.9K followers.
U AT UMG posts on Instagram as @uatumg.
U AT UMG has 19,918 followers on Instagram (19.9K) as of Jul 14, 2026.
U AT UMG's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by U AT UMG average 151 likes and 10 comments.
U AT UMG posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of U AT UMG's followers are low-quality or inactive, giving an audience-quality score of 100/100.
U AT UMG is registered as a business account on Instagram and is verified.
U AT UMG is categorized as a music and automotive account in the InstME index, based on the profile's bio and Instagram category across 889 posts.
889
10
Posts / Week
0.63
Growth Score
16.2 / 100
ER Rank
41th
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Automotive
59.5K
Engagement
1.2%
Yes. U AT UMG carries the blue verified badge on Instagram.
A sponsored post from U AT UMG is estimated at $70 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.