Paul T. Riddle, Marcus King, Oteil Burbridge, Charlie Starr, and Josh Shilling honor the songs of Toy Caldwell.
Followers
14.7K
Following
25
Total Posts
Engagement Rate
29.82%
Avg Likes
4,253
Avg Comments
Toy Factory Project runs a verified Music brand account with 14.7K followers on Instagram. The account has published 77 posts, currently less than one post a week. Typical posts draw 4,253 likes and 131 comments, putting engagement at 29.82%.
Counting 14.7K followers and 77 posts, Toyfactoryproject sits in the InstME index as a Music account.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Toyfactoryproject posts a 29.82% engagement rate that is in the top quarter (median: 2.47%).
Followers weigh in with a comment about every 32 likes, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Toyfactoryproject comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 14.7K followers but only 25 accounts followed back, Toyfactoryproject shows the ratio of a well-established account.
Estimated sponsored-post value
$210–$380
Based on 14.7K followers and a 29.82% engagement rate, a single sponsored post by Toyfactoryproject is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Toyfactoryproject | Cohort median |
|---|---|---|
| Engagement rate | 29.82% | 2.47% |
| Average likes | 4,253 | 535 |
| Average comments | 131 | 35 |
| Posts per week | 0.28 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Toy Factory Project is a verified music brand on Instagram, with 14.7K followers.
Toy Factory Project posts on Instagram as @toyfactoryproject.
Toy Factory Project has 14,702 followers on Instagram (14.7K) as of Apr 24, 2026.
Toy Factory Project's engagement rate is 29.82%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Toy Factory Project average 4,253 likes and 131 comments.
Toy Factory Project posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Toy Factory Project's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Toy Factory Project is registered as a business account on Instagram and is verified.
77
131
Posts / Week
0.28
Growth Score
100 / 100
ER Rank
Top 6%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
0.18%
Toy Factory Project is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 77 posts.
Yes. Toy Factory Project carries the blue verified badge on Instagram.
A sponsored post from Toy Factory Project is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
