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Santos Tour Down Under is a verified Sports Event brand based in Australia, with 66.8K followers on Instagram. The account has published 2,823 posts, currently around 6 posts a week. Typical posts draw 430 likes and 4 comments, putting engagement at 0.65%.
With 66.8K followers across 2,823 posts, Tourdownunder is one of the Sports Event accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Tourdownunder's 0.65% engagement rate lands below the median.
The audience comments once per 115 likes on average, an audience that mostly engages through likes.
Tourdownunder currently publishes about 6 posts per week.
InstME estimates 0% of Tourdownunder's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$430
Based on 66.8K followers and a 0.65% engagement rate, a single sponsored post by Tourdownunder is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Sports Event
| Metric | Tourdownunder | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.45% |
| Average likes | 430 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 6.33 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tourdownunder | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.66% |
| Average likes | 430 | 158 |
| Average comments | 4 | 9 |
| Posts per week | 6.33 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Santos Tour Down Under is a verified sports event brand based in Australia on Instagram, with 66.8K followers.
Santos Tour Down Under posts on Instagram as @tourdownunder.
Santos Tour Down Under has 66,817 followers on Instagram (66.8K) as of Jul 15, 2026.
Santos Tour Down Under's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers.
Posts by Santos Tour Down Under average 430 likes and 4 comments.
Santos Tour Down Under posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Santos Tour Down Under's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Santos Tour Down Under is registered as a business account on Instagram and is verified.
Avg Comments
4
Engagement
0.67%
Santos Tour Down Under is categorized as a sports event account in the InstME index, based on the profile's bio and Instagram category across 2,823 posts.
Santos Tour Down Under's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Santos Tour Down Under carries the blue verified badge on Instagram.
A sponsored post from Santos Tour Down Under is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
