Mercury Prize, Brit & Q Award nominee, poet, painter & decorator of silence, Live agent @runwayartists, publisher
Followers
7.9K
Following
2.5K
Total Posts
Engagement Rate
1.49%
Avg Likes
111
Avg Comments
Tom McRae is a verified Music brand based in United Kingdom. The account has built 7.9K followers on Instagram. The account posts mainly around music and art topics. To date Tom McRae has posted 694 times, currently around 3 posts a week. Posts average 111 likes and 7 comments, an engagement rate of 1.49%.
The Music account Tommcraemusic has posted 694 times on Instagram and drawn 7.9K followers.
Tommcraemusic's 1.49% engagement rate is in the bottom quarter (median: 5.45%) among Music accounts with 1K–10K followers, measured across 33,328 accounts in the InstME index.
Comments arrive at about one per 17 likes, a sign of an unusually discussion-heavy audience.
Tommcraemusic's videos draw about 2.7K views each, around 34% of its followers per post.
Lately Tommcraemusic has been publishing about 3 posts per week.
Estimated sponsored-post value
$41–$76
Based on 7.9K followers and a 1.49% engagement rate, a single sponsored post by Tommcraemusic is worth an estimated $41–$76. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Tommcraemusic | Cohort median |
|---|---|---|
| Engagement rate | 1.49% | 5.45% |
| Average likes | 111 | 136 |
| Average comments | 7 | 15 |
| Posts per week | 2.81 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tommcraemusic | Cohort median |
|---|---|---|
| Engagement rate | 1.49% | 3.93% |
| Average likes | 111 | 102 |
| Average comments | 7 | 13 |
| Posts per week | 2.81 | 0.3 |
Median values from 536 Music accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Tom McRae is a verified music brand based in United Kingdom on Instagram, with 7.9K followers.
Tom McRae posts on Instagram as @tommcraemusic.
Tom McRae has 7,873 followers on Instagram (7.9K) as of Aug 9, 2026.
Tom McRae's engagement rate is 1.49%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Tom McRae average 111 likes and 7 comments.
Tom McRae posts about 3 times per week on average.
Tom McRae is registered as a business account on Instagram and is verified.
Tom McRae is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 694 posts.
Tom McRae's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
694
7
Avg Views
2,691
Posts / Week
2.81
Growth Score
29.8 / 100
Engagement
0.47%
Yes. Tom McRae carries the blue verified badge on Instagram.
A sponsored post from Tom McRae is estimated at $41 to $76. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
