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94.4K
Following
4.3K
Total Posts
Engagement Rate
0.39%
Avg Likes
337
Avg Comments
Toki Kids is a Parenting brand, with 94.4K followers on Instagram. The account has published 1,879 posts, currently around 5 posts a week. Typical posts draw 337 likes and 36 comments, putting engagement at 0.39%.
With 94.4K followers across 1,879 posts, Tokimats is one of the Parenting accounts tracked in the InstME index.
Tokimats records a 0.39% engagement rate, below the median of 1.08% for the 2,913 Parenting accounts with 10K–100K followers tracked in the InstME index.
For roughly every 9 likes there is one comment, an unusually discussion-heavy audience.
Tokimats's recent cadence works out to about 5 posts per week.
Estimated sponsored-post value
$330–$610
Based on 94.4K followers and a 0.39% engagement rate, a single sponsored post by Tokimats is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Tokimats | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.08% |
| Average likes | 337 | 275 |
| Average comments | 36 | 15 |
| Posts per week | 5.32 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Toki Kids is a parenting brand on Instagram, with 94.4K followers.
Toki Kids posts on Instagram as @tokimats.
Toki Kids has 94,444 followers on Instagram (94.4K) as of Jul 15, 2026.
Toki Kids's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Toki Kids average 337 likes and 36 comments.
Toki Kids posts about 5 times per week on average.
Toki Kids is registered as a business account on Instagram.
Toki Kids is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,879 posts.
A sponsored post from Toki Kids is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,879
36
Posts / Week
5.32
Growth Score
7.8 / 100
Follower Ratio
22.2×
267.4K
Engagement
0%
