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46.3K
Following
6.6K
Total Posts
Engagement Rate
0.35%
Avg Likes
159
Avg Comments
Reaching 46.3K followers on Instagram, Today's Homeowner is a Home & DIY brand. Today's Homeowner has shared 2,824 posts to date, currently around 1 post a week. Engagement runs at 0.35%, or about 159 likes and 3 comments per post.
Tracked in the InstME index, Todayshomeowner is a Home & DIY account with 46.3K followers and a back catalogue of 2,824 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Todayshomeowner's 0.35% engagement rate lands below the median of 0.75%.
Followers leave about one comment for every 56 likes, a healthy amount of conversation.
In recent weeks Todayshomeowner has kept to about one post per week.
Estimated sponsored-post value
$160–$300
Based on 46.3K followers and a 0.35% engagement rate, a single sponsored post by Todayshomeowner is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Todayshomeowner | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.75% |
| Average likes | 159 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 1.08 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Today's Homeowner is a home & diy brand on Instagram, with 46.3K followers.
Today's Homeowner posts on Instagram as @todayshomeowner.
Today's Homeowner has 46,332 followers on Instagram (46.3K) as of Sep 6, 2026.
Today's Homeowner's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Today's Homeowner average 159 likes and 3 comments.
Today's Homeowner posts about 1 time per week on average.
Today's Homeowner is registered as a business account on Instagram.
Today's Homeowner is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,824 posts.
A sponsored post from Today's Homeowner is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,824
3
Posts / Week
1.08
Growth Score
7 / 100
Last Post
2 years ago
Engagement
0.31%
