Producer/ Director of Ocean with David Attenborough and Our Planet II Expedition leader, speaker, diver + birder. Nat Geo, Netflix & BBC
Outreach This Creator For FreeFollowers
3.3K
Following
1.1K
Total Posts
Engagement Rate
9.78%
Avg Likes
310
Avg Comments
Toby Nowlan is a Music creator on Instagram, tracked in the InstME index with 3.3K followers. To date Toby Nowlan has posted 323 times, currently less than one post a week. Typical posts draw 310 likes and 16 comments, putting engagement at 9.78%.
Tobynotown is a Music account on Instagram with 3.3K followers and 323 published posts.
Benchmarked against 33,328 Music accounts with 1K–10K followers, Tobynotown posts a 9.78% engagement rate that is above the median of 5.45%.
Comments arrive at about one per 20 likes, a sign of a healthy amount of conversation.
Tobynotown maintains a rhythm of less than one post per week.
Tobynotown's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$47–$87
Based on 3.3K followers and a 9.78% engagement rate, a single sponsored post by Tobynotown is worth an estimated $47–$87. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Tobynotown | Cohort median |
|---|---|---|
| Engagement rate | 9.78% | 5.45% |
| Average likes | 310 | 136 |
| Average comments | 16 | 15 |
| Posts per week | 0.25 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Toby Nowlan is a music creator on Instagram, with 3.3K followers.
Toby Nowlan posts on Instagram as @tobynotown.
Toby Nowlan has 3,328 followers on Instagram (3.3K) as of Jul 9, 2026.
Toby Nowlan's engagement rate is 9.78%, calculated from average likes and comments per post relative to followers. That is above the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by Toby Nowlan average 310 likes and 16 comments.
Toby Nowlan posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Toby Nowlan's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Toby Nowlan is registered as a creator account on Instagram.
Toby Nowlan is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 323 posts.
323
16
Posts / Week
0.25
Growth Score
100 / 100
ER Rank
Top 29%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
35.64%
A sponsored post from Toby Nowlan is estimated at $47 to $87. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
