My album “Heaven On My Mind” is available now! ⬇️
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1.3M
Following
630
Total Posts
Engagement Rate
0.52%
Avg Likes
6,541
Avg Comments
Tobymac is a verified Instagram creator. The account has built 1.3M followers on Instagram. Tobymac has shared 2,595 posts to date, currently around 3 posts a week. Typical posts draw 6,541 likes and 153 comments, putting engagement at 0.52%.
Tobymac is a creator account whose 2,595 posts have grown a following of 1.3M on Instagram.
Across recent posts, Tobymac picks up 6,541 likes and 153 comments on average, one interaction per 191 followers.
The comment-to-like ratio works out to one comment per 43 likes, pointing to a healthy amount of conversation.
Tobymac's output runs to about 3 posts per week.
With 1.3M followers but only 630 accounts followed back, Tobymac shows the ratio of a well-established account.
Estimated sponsored-post value
$4,500–$8,300
Based on 1.3M followers and a 0.52% engagement rate, a single sponsored post by Tobymac is worth an estimated $4,500–$8,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Tobymac | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.02% |
| Average likes | 6,541 | 25,711 |
| Average comments | 153 | 376 |
| Posts per week | 3.45 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Tobymac is a verified Instagram creator on Instagram, with 1.3M followers.
Tobymac has 1,275,178 followers on Instagram (1.3M) as of Jul 9, 2026.
Tobymac's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers.
Posts by Tobymac average 6,541 likes and 153 comments.
Tobymac posts about 3 times per week on average.
Tobymac is registered as a creator account on Instagram and is verified.
Yes. Tobymac carries the blue verified badge on Instagram.
A sponsored post from Tobymac is estimated at $4,500 to $8,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,595
153
Posts / Week
3.45
Growth Score
10.4 / 100
Follower Ratio
2024.1×
Engagement
1.31%
