35 Biggest Hits available now on vinyl for the first time ever!
Outreach This Creator For FreeFollowers
1.6M
Following
962
Total Posts
Engagement Rate
4.84%
Avg Likes
75,513
Avg Comments
Toby Keith is a verified Music brand. The account has built 1.6M followers on Instagram. Content spans music and tech. The account has published 2,309 posts, currently around 3 posts a week. Typical posts draw 75,513 likes and 772 comments, putting engagement at 4.84%.
Tobykeith is a Music account whose 2,309 posts have grown a following of 1.6M on Instagram.
Benchmarked against 1,001 Music accounts with over 1M followers, Tobykeith posts a 4.84% engagement rate that is in the top quarter (median: 1.04%).
Comments arrive at about one per 98 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Tobykeith sits at about 3 posts per week.
Tobykeith comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 1.6M followers but only 962 accounts followed back, Tobykeith shows the ratio of a well-established account.
Estimated sponsored-post value
$22,000–$41,000
Based on 1.6M followers and a 4.84% engagement rate, a single sponsored post by Tobykeith is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Tobykeith | Cohort median |
|---|---|---|
| Engagement rate | 4.84% | 1.04% |
| Average likes | 75,513 | 25,754 |
| Average comments | 772 | 441 |
| Posts per week | 2.64 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Toby Keith is a verified music brand on Instagram, with 1.6M followers.
Toby Keith posts on Instagram as @tobykeith.
Toby Keith has 1,575,021 followers on Instagram (1.6M) as of Jul 9, 2026.
Toby Keith's engagement rate is 4.84%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Toby Keith average 75,513 likes and 772 comments.
Toby Keith posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Toby Keith's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Toby Keith is registered as a business account on Instagram and is verified.
Toby Keith is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 2,309 posts.
2,309
772
Posts / Week
2.64
Growth Score
96.8 / 100
Audience Score
100 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
0.85%
Yes. Toby Keith carries the blue verified badge on Instagram.
A sponsored post from Toby Keith is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
