#Shopify founder, CEO
Outreach This Creator For FreeFollowers
39.5K
Following
461
Total Posts
Engagement Rate
1.28%
Avg Likes
500
Avg Comments
Tobi Lutke is a verified Business creator, with 39.5K followers on Instagram. Tobi Lutke has shared 224 posts to date, currently around 4 posts a week. Typical posts draw 500 likes and 5 comments, putting engagement at 1.28%.
Tobi's Instagram presence spans 224 posts and 39.5K followers, profiling it as a Business account.
Tobi has an engagement rate of 1.28%, which is below the median of 1.46% for Business accounts with 10K–100K followers, based on 5,335 accounts in the InstME index.
Followers leave about one comment for every 95 likes, an audience that mostly engages through likes.
Tobi currently publishes about 4 posts per week.
Estimated sponsored-post value
$180–$330
Based on 39.5K followers and a 1.28% engagement rate, a single sponsored post by Tobi is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Tobi | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 1.46% |
| Average likes | 500 | 334 |
| Average comments | 5 | 22 |
| Posts per week | 4.15 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Tobi Lutke is a verified business creator on Instagram, with 39.5K followers.
Tobi Lutke posts on Instagram as @tobi.
Tobi Lutke has 39,475 followers on Instagram (39.5K) as of Jul 12, 2026.
Tobi Lutke's engagement rate is 1.28%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Tobi Lutke average 500 likes and 5 comments.
Tobi Lutke posts about 4 times per week on average.
Tobi Lutke is registered as a creator account on Instagram and is verified.
Tobi Lutke is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 224 posts.
Yes. Tobi Lutke carries the blue verified badge on Instagram.
224
5
Posts / Week
4.15
Growth Score
25.6 / 100
Follower Ratio
85.6×
Engagement
0%
A sponsored post from Tobi Lutke is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
