TOAST aspires to a more thoughtful way of life, creating and curating simple, functional, beautiful clothing, homeware and editorial.
Followers
535.6K
Following
2.8K
Total Posts
Engagement Rate
0.04%
Avg Likes
209
Avg Comments
Toast runs a verified business account account based in United States with 535.6K followers on Instagram. The account has published 4,914 posts, currently around 15 posts a week. Posts average 209 likes and 2 comments, an engagement rate of 0.04%.
Toast is a business account on Instagram with 535.6K followers and 4,914 published posts.
Toast averages 209 likes and 2 comments per post, roughly one interaction for every 2,547 of its followers.
One comment lands for every 132 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Toast sits at about 15 posts per week, more than one per day.
On audience quality, Toast lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 535.6K followers but only 2,846 accounts followed back, Toast shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,500
Based on 535.6K followers and a 0.04% engagement rate, a single sponsored post by Toast is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Toast | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 209 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 14.89 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Toast | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.86% |
| Average likes | 209 | 2,003 |
| Average comments | 2 | 56 |
| Posts per week | 14.89 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Toast is a verified Instagram brand based in United States on Instagram, with 535.6K followers.
Toast has 535,551 followers on Instagram (535.6K) as of Jul 12, 2026.
Toast's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Toast average 209 likes and 2 comments.
Toast posts about 15 times per week on average.
InstME's audience-quality analysis estimates about 0% of Toast's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Toast is registered as a business account on Instagram and is verified.
Toast's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Toast carries the blue verified badge on Instagram.
A sponsored post from Toast is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,914
2
Posts / Week
14.89
Growth Score
0.8 / 100
Audience Score
100 / 100
Engagement
1.4%
