America’s #1 Detergent
Followers
104.8K
Following
147
Total Posts
Engagement Rate
0.44%
Avg Likes
435
Avg Comments
Tide is a verified Product/service brand based in United States. The account has built 104.8K followers on Instagram. Tide has shared 457 posts to date, currently around 2 posts a week. Engagement runs at 0.44%, or about 435 likes and 24 comments per post.
As a Product/service account, Tidelaundry reaches 104.8K followers on Instagram across 457 published posts.
Tidelaundry's average post pulls 435 likes and 24 comments, roughly one interaction per 228 followers.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Tidelaundry's output runs to about 2 posts per week.
The account follows just 147 others against 104.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$370–$680
Based on 104.8K followers and a 0.44% engagement rate, a single sponsored post by Tidelaundry is worth an estimated $370–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Tidelaundry | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.25% |
| Average likes | 435 | 2,985 |
| Average comments | 24 | 73 |
| Posts per week | 2.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tidelaundry | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.86% |
| Average likes | 435 | 2,003 |
| Average comments | 24 | 56 |
| Posts per week | 2.48 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Tide is a verified product/service brand based in United States on Instagram, with 104.8K followers.
Tide posts on Instagram as @tidelaundry.
Tide has 104,811 followers on Instagram (104.8K) as of Jul 9, 2026.
Tide's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers.
Posts by Tide average 435 likes and 24 comments.
Tide posts about 2 times per week on average.
Tide is registered as a business account on Instagram and is verified.
Tide is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 457 posts.
Tide's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Tide carries the blue verified badge on Instagram.
457
24
Posts / Week
2.48
Growth Score
8.8 / 100
Follower Ratio
713.0×
Engagement
0.18%
A sponsored post from Tide is estimated at $370 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
