Adventure is always around the corner.
Followers
823.8K
Following
558
Total Posts
Engagement Rate
0.11%
Avg Likes
936
Avg Comments
Thrillist is a verified Travel brand on Instagram, tracked in the InstME index with 823.8K followers. The account has published 16,746 posts, currently less than one post a week. Posts average 936 likes and 11 comments, an engagement rate of 0.11%.
Thrillist is a Travel account whose 16,746 posts have grown a following of 823.8K on Instagram.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Thrillist's 0.11% engagement rate is in the bottom quarter (median: 0.92%).
The comment-to-like ratio works out to one comment per 83 likes, pointing to an audience that mostly engages through likes.
Lately Thrillist has been publishing less than one post per week.
With 823.8K followers but only 558 accounts followed back, Thrillist shows the ratio of a well-established account.
Estimated sponsored-post value
$2,900–$5,400
Based on 823.8K followers and a 0.11% engagement rate, a single sponsored post by Thrillist is worth an estimated $2,900–$5,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Thrillist | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.92% |
| Average likes | 936 | 1,974 |
| Average comments | 11 | 53 |
| Posts per week | 0.58 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Thrillist is a verified travel brand on Instagram, with 823.8K followers.
Thrillist has 823,784 followers on Instagram (823.8K) as of Apr 23, 2026.
Thrillist's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Thrillist average 936 likes and 11 comments.
Thrillist posts less than once a week on average.
Thrillist is registered as a business account on Instagram and is verified.
Thrillist is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 16,746 posts.
Yes. Thrillist carries the blue verified badge on Instagram.
A sponsored post from Thrillist is estimated at $2,900 to $5,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,746
11
Posts / Week
0.58
Growth Score
2.2 / 100
Follower Ratio
1476.3×
Engagement
0.01%
