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Followers
4.5M
Following
1.5K
Total Posts
Engagement Rate
0.8%
Avg Likes
35,264
Avg Comments
Hafþór Júlíus Björnsson is a verified Fitness brand. The account has built 4.5M followers on Instagram. The account posts mainly around fitness and music topics. Hafþór Júlíus Björnsson has shared 4,503 posts to date, currently around 9 posts a week. Engagement runs at 0.8%, or about 35,264 likes and 398 comments per post.
Counting 4.5M followers and 4,503 posts, Thorbjornsson sits in the InstME index as a Fitness account.
Benchmarked against 577 Fitness accounts with over 1M followers, Thorbjornsson posts a 0.8% engagement rate that is below the median of 2.02%.
Followers weigh in with a comment about every 89 likes, an audience that mostly engages through likes.
Video content from Thorbjornsson draws about 433K views.
Lately Thorbjornsson has been publishing about 9 posts per week, more than one per day.
With 4.5M followers but only 1,527 accounts followed back, Thorbjornsson shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$29,000
Based on 4.5M followers and a 0.8% engagement rate, a single sponsored post by Thorbjornsson is worth an estimated $16,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Music
| Metric | Thorbjornsson | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 2.02% |
| Average likes | 35,264 | 43,482 |
| Average comments | 398 | 547 |
| Posts per week | 9.46 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Hafþór Júlíus Björnsson is a verified fitness brand on Instagram, with 4.5M followers.
Hafþór Júlíus Björnsson posts on Instagram as @thorbjornsson.
Hafþór Júlíus Björnsson has 4,453,206 followers on Instagram (4.5M) as of Apr 5, 2026.
Hafþór Júlíus Björnsson's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is below the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Hafþór Júlíus Björnsson average 35,264 likes and 398 comments.
Hafþór Júlíus Björnsson posts about 9 times per week on average.
Hafþór Júlíus Björnsson is registered as a business account on Instagram and is verified.
Hafþór Júlíus Björnsson is categorized as a fitness and music account in the InstME index, based on the profile's bio and Instagram category across 4,503 posts.
4,503
398
Avg Views
432,975
Posts / Week
9.46
Growth Score
16 / 100
Engagement
4.4%
Yes. Hafþór Júlíus Björnsson carries the blue verified badge on Instagram.
A sponsored post from Hafþór Júlíus Björnsson is estimated at $16,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
