METAL HEARTS, new EP out now! @addictivecontentofficial
Followers
321.3K
Following
1.8K
Total Posts
Engagement Rate
0.5%
Avg Likes
1,510
Avg Comments
Reaching 321.3K followers on Instagram, WurlD is a verified Music brand based in United States. The account posts mainly around music and tech topics. WurlD has shared 52 posts to date, currently less than one post a week. Posts average 1,510 likes and 81 comments, an engagement rate of 0.5%.
On Instagram, Thisiswurld runs a Music account that has published 52 posts and gathered 321.3K followers.
For Music accounts with 100K–1M followers, Thisiswurld's 0.5% engagement rate is in the bottom quarter (median: 1.76%), a read from 4,576 accounts in the InstME index.
The like-to-comment split is roughly 19 to one, indicating an unusually discussion-heavy audience.
Thisiswurld's recent cadence works out to less than one post per week.
Thisiswurld follows only 1,849 accounts while being followed by 321.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 321.3K followers and a 0.5% engagement rate, a single sponsored post by Thisiswurld is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Thisiswurld | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.76% |
| Average likes | 1,510 | 4,115 |
| Average comments | 81 | 114 |
| Posts per week | 0.34 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thisiswurld | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.36% |
| Average likes | 1,510 | 3,293 |
| Average comments | 81 | 111 |
| Posts per week | 0.34 | 0.56 |
Median values from 435 Music accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
WurlD is a verified music brand based in United States on Instagram, with 321.3K followers.
WurlD posts on Instagram as @thisiswurld.
WurlD has 321,348 followers on Instagram (321.3K) as of Jul 13, 2026.
WurlD's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by WurlD average 1,510 likes and 81 comments.
WurlD posts less than once a week on average.
WurlD is registered as a business account on Instagram and is verified.
WurlD is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 52 posts.
WurlD's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
52
81
Posts / Week
0.34
Growth Score
10 / 100
Follower Ratio
173.8×
Engagement
0.94%
Yes. WurlD carries the blue verified badge on Instagram.
A sponsored post from WurlD is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
