The Read runs a verified Podcast brand account with 146.3K followers on Instagram. The account has published 1,046 posts, currently less than one post a week. Typical posts draw 6,113 likes and 180 comments, putting engagement at 4.3%.
As a Podcast account, Thisistheread reaches 146.3K followers on Instagram across 1,046 published posts.
On average, Thisistheread's posts earn 6,113 likes and 180 comments, about one interaction per 23 followers.
One comment lands for every 34 likes, which reads as a healthy amount of conversation.
Thisistheread's output runs to less than one post per week.
The account follows just 3 others against 146.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,000–$3,800
Based on 146.3K followers and a 4.3% engagement rate, a single sponsored post by Thisistheread is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Podcast
| Metric | Thisistheread | Cohort median |
|---|---|---|
| Engagement rate | 4.3% | 1.25% |
| Average likes | 6,113 | 2,985 |
| Average comments | 180 | 73 |
| Posts per week | 0.21 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
The Read is a verified podcast brand on Instagram, with 146.3K followers.
The Read posts on Instagram as @thisistheread.
The Read has 146,307 followers on Instagram (146.3K) as of Sep 3, 2026.
The Read's engagement rate is 4.3%, calculated from average likes and comments per post relative to followers.
Posts by The Read average 6,113 likes and 180 comments.
The Read posts less than once a week on average.
The Read is registered as a business account on Instagram and is verified.
The Read is categorized as a podcast account in the InstME index, based on the profile's bio and Instagram category across 1,046 posts.
Total Posts
1,046
Avg Comments
180
567.2K
Engagement
1.93%
Yes. The Read carries the blue verified badge on Instagram.
A sponsored post from The Read is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
