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Followers
117.2K
Following
2.1K
Total Posts
Engagement Rate
5.1%
Avg Likes
5,788
Avg Comments
Rules is a verified Art creator on Instagram based in United Kingdom, tracked in the InstME index with 117.2K followers. The account posts mainly around art and music topics. The account has published 328 posts, currently less than one post a week. Typical posts draw 5,788 likes and 182 comments, putting engagement at 5.1%.
Thisisrules is an Art account whose 328 posts have grown a following of 117.2K on Instagram.
Compared with 4,972 other Art accounts with 100K–1M followers in the InstME index, Thisisrules's 5.1% engagement rate is above the median of 1.6%.
One comment lands for every 32 likes, which reads as a healthy amount of conversation.
Thisisrules maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$1,600–$3,000
Based on 117.2K followers and a 5.1% engagement rate, a single sponsored post by Thisisrules is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
| Metric | Thisisrules | Cohort median |
|---|---|---|
| Engagement rate | 5.1% | 1.6% |
| Average likes | 5,788 | 3,958 |
| Average comments | 182 | 91 |
| Posts per week | 0.12 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thisisrules | Cohort median |
|---|---|---|
| Engagement rate | 5.1% | 0.73% |
| Average likes | 5,788 | 1,213 |
| Average comments | 182 | 53 |
| Posts per week | 0.12 | 1 |
Median values from 95 Art accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Rules is a verified art creator based in United Kingdom on Instagram, with 117.2K followers.
Rules posts on Instagram as @thisisrules.
Rules has 117,164 followers on Instagram (117.2K) as of Jul 12, 2026.
Rules's engagement rate is 5.1%, calculated from average likes and comments per post relative to followers. That is above the median of 1.6% for Art accounts with 100K–1M followers in the InstME index.
Posts by Rules average 5,788 likes and 182 comments.
Rules posts less than once a week on average.
Rules is registered as a creator account on Instagram and is verified.
Rules is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 328 posts.
Rules's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
328
182
Posts / Week
0.12
Growth Score
100 / 100
Follower Ratio
56.5×
Engagement
0.74%
Yes. Rules carries the blue verified badge on Instagram.
A sponsored post from Rules is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
