The ghost, our fourth studio album, OUT JUNE 2nd ❤️
Followers
20K
Following
5.1K
Total Posts
Engagement Rate
0.74%
Avg Likes
145
Avg Comments
On Instagram, Overcoats is a verified business account with an audience of 20K. Overcoats has shared 37 posts to date, currently around 2 posts a week. Typical posts draw 145 likes and 3 comments, putting engagement at 0.74%.
Thisisovercoats shows up in the InstME index as a business account, 20K followers, 37 posts.
Typical engagement for Thisisovercoats runs to 145 likes and 3 comments a post, one interaction per 135 followers.
The like-to-comment split is roughly 48 to one, indicating a healthy amount of conversation.
Thisisovercoats's recent cadence works out to about 2 posts per week.
Estimated sponsored-post value
$70–$130
Based on 20K followers and a 0.74% engagement rate, a single sponsored post by Thisisovercoats is worth an estimated $70–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thisisovercoats | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.45% |
| Average likes | 145 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 2.12 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Overcoats is a verified Instagram brand on Instagram, with 20K followers.
Overcoats posts on Instagram as @thisisovercoats.
Overcoats has 19,999 followers on Instagram (20K) as of Jul 15, 2026.
Overcoats's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers.
Posts by Overcoats average 145 likes and 3 comments.
Overcoats posts about 2 times per week on average.
Overcoats is registered as a business account on Instagram and is verified.
Yes. Overcoats carries the blue verified badge on Instagram.
A sponsored post from Overcoats is estimated at $70 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
37
3
Posts / Week
2.12
Growth Score
14.8 / 100
Follower Ratio
3.9×
Engagement
3.79%
