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83.5K
Following
2K
Total Posts
Engagement Rate
0.21%
Avg Likes
166
Avg Comments
MOLD is a Food brand based in United States, with 83.5K followers on Instagram. To date MOLD has posted 3,268 times, currently less than one post a week. Typical posts draw 166 likes and 13 comments, putting engagement at 0.21%.
Thisismold operates a Food account on Instagram, pairing 83.5K followers with 3,268 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Thisismold's 0.21% engagement rate lands in the bottom quarter (median: 0.75%).
Followers leave about one comment for every 13 likes, an unusually discussion-heavy audience.
Thisismold keeps a posting cadence of less than one post per week.
Quality checks give Thisismold 70/100; around 25% of the audience appears low-quality or inactive, a solid result.
Estimated sponsored-post value
$290–$540
Based on 83.5K followers and a 0.21% engagement rate, a single sponsored post by Thisismold is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thisismold | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.75% |
| Average likes | 166 | 177 |
| Average comments | 13 | 10 |
| Posts per week | 0.16 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thisismold | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.68% |
| Average likes | 166 | 140 |
| Average comments | 13 | 8 |
| Posts per week | 0.16 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
MOLD is a food brand based in United States on Instagram, with 83.5K followers.
MOLD posts on Instagram as @thisismold.
MOLD has 83,521 followers on Instagram (83.5K) as of Jul 16, 2026.
MOLD's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by MOLD average 166 likes and 13 comments.
MOLD posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of MOLD's followers are low-quality or inactive, giving an audience-quality score of 70/100.
MOLD is registered as a business account on Instagram.
MOLD is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,268 posts.
MOLD's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,268
13
Posts / Week
0.16
Growth Score
4.2 / 100
ER Rank
17th
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.58%
A sponsored post from MOLD is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
