🎞️ commentary (+ comedy) on the Wellness industry, influencers & marketing | views are my own 📧 ⬇️ now on YouTube!
Outreach This Creator For FreeFollowers
148.6K
Following
3.4K
Total Posts
Engagement Rate
22.98%
Avg Likes
33,506
Avg Comments
Mallory DeMille is a Business creator based in Canada, with 148.6K followers on Instagram. The account posts mainly around business and comedy topics. To date Mallory DeMille has posted 583 times, currently less than one post a week. Posts average 33,506 likes and 633 comments, an engagement rate of 22.98%.
Tracked in the InstME index, This.is.mallory is a Business account with 148.6K followers and a back catalogue of 583 posts.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, This.is.mallory's 22.98% engagement rate lands in the top quarter (median: 1.25%).
At one comment per 53 likes, the ratio points to a healthy amount of conversation.
In recent weeks This.is.mallory has kept to less than one post per week.
Estimated sponsored-post value
$2,100–$3,900
Based on 148.6K followers and a 22.98% engagement rate, a single sponsored post by This.is.mallory is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Comedy
| Metric | This.is.mallory | Cohort median |
|---|---|---|
| Engagement rate | 22.98% | 1.25% |
| Average likes | 33,506 | 2,990 |
| Average comments | 633 | 92 |
| Posts per week | 0.08 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | This.is.mallory | Cohort median |
|---|---|---|
| Engagement rate | 22.98% | 1.42% |
| Average likes | 33,506 | 3,710 |
| Average comments | 633 | 68 |
| Posts per week | 0.08 | 0.72 |
Median values from 252 accounts in Canada with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mallory DeMille is a business creator based in Canada on Instagram, with 148.6K followers.
Mallory DeMille posts on Instagram as @this.is.mallory.
Mallory DeMille has 148,576 followers on Instagram (148.6K) as of Jul 15, 2026.
Mallory DeMille's engagement rate is 22.98%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Mallory DeMille average 33,506 likes and 633 comments.
Mallory DeMille posts less than once a week on average.
Mallory DeMille is registered as a creator account on Instagram.
Mallory DeMille is categorized as a business and comedy account in the InstME index, based on the profile's bio and Instagram category across 583 posts.
Mallory DeMille's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
583
633
Posts / Week
0.08
Growth Score
100 / 100
Follower Ratio
43.1×
Engagement
39.67%
A sponsored post from Mallory DeMille is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
