By @meaghanbmurphy Magazine editor in chief + TODAY Show regular ⚡️ 🛍️ Editor-tested finds I actually use and love ⬇️ Shop the Yay List
Outreach This Creator For FreeFollowers
3.2K
Following
2
Total Posts
Engagement Rate
0.48%
Avg Likes
4
Avg Comments
The Yay List is a Shopping & retail brand, with 3.2K followers on Instagram. To date The Yay List has posted 17 times, currently around 11 posts a week. Typical posts draw 4 likes and 11 comments, putting engagement at 0.48%.
Tracked in the InstME index, Theyaylist is a Shopping & retail account with 3.2K followers and a back catalogue of 17 posts.
Theyaylist's posts draw around 4 likes and 11 comments each, close to one interaction for every 210 followers.
Theyaylist keeps a posting cadence of about 11 posts per week, more than one per day.
Theyaylist keeps its following list short (2) relative to 3.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$11–$21
Based on 3.2K followers and a 0.48% engagement rate, a single sponsored post by Theyaylist is worth an estimated $11–$21. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Theyaylist | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 5.05% |
| Average likes | 4 | 127 |
| Average comments | 11 | 12 |
| Posts per week | 11.21 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Yay List is a shopping & retail brand on Instagram, with 3.2K followers.
The Yay List posts on Instagram as @theyaylist.
The Yay List has 3,162 followers on Instagram (3.2K) as of Apr 27, 2026.
The Yay List's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers.
Posts by The Yay List average 4 likes and 11 comments.
The Yay List posts about 11 times per week on average.
The Yay List is registered as a business account on Instagram.
The Yay List is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 17 posts.
A sponsored post from The Yay List is estimated at $11 to $21. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
17
11
Posts / Week
11.21
Growth Score
9.6 / 100
Follower Ratio
1581.0×
Engagement
0%
