Alternative venue and creative workspace
Outreach This Creator For FreeReaching 16.3K followers on Instagram, The Yard is a Performance & Event Venue creator. The Yard has shared 1,451 posts to date, currently around 19 posts a week. Posts average 44 likes and 3 comments, an engagement rate of 0.29%.
Theyard_mcr shows up in the InstME index as a Performance & Event Venue account, 16.3K followers, 1,451 posts.
A typical post by Theyard_mcr collects about 44 likes and 3 comments, roughly one interaction for every 346 followers.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Theyard_mcr's recent cadence works out to about 19 posts per week, more than one per day.
Estimated sponsored-post value
$57–$110
Based on 16.3K followers and a 0.29% engagement rate, a single sponsored post by Theyard_mcr is worth an estimated $57–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Performance & Event Venue
| Metric | Theyard_mcr | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.45% |
| Average likes | 44 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 18.5 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Yard is a performance & event venue creator on Instagram, with 16.3K followers.
The Yard posts on Instagram as @theyard_mcr.
The Yard has 16,326 followers on Instagram (16.3K) as of Jul 16, 2026.
The Yard's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by The Yard average 44 likes and 3 comments.
The Yard posts about 19 times per week on average.
The Yard is registered as a creator account on Instagram.
The Yard is categorized as a performance & event venue account in the InstME index, based on the profile's bio and Instagram category across 1,451 posts.
A sponsored post from The Yard is estimated at $57 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,451
Avg Comments
3
Engagement
1.57%
