Followers
980.2K
Following
4
Total Posts
Engagement Rate
5.51%
Avg Likes
53,541
Avg Comments
The xx is a verified Music brand on Instagram, tracked in the InstME index with 980.2K followers. To date The xx has posted 1,135 times, currently around 2 posts a week. Engagement runs at 5.51%, or about 53,541 likes and 505 comments per post.
Thexx has built an audience of 980.2K followers on Instagram over 1,135 posts as a Music account.
Thexx's 5.51% engagement rate is in the top quarter (median: 1.76%) among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
Followers weigh in with a comment about every 106 likes, an audience that mostly engages through likes.
Posting frequency for Thexx sits at about 2 posts per week.
The account follows just 4 others against 980.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$14,000–$25,000
Based on 980.2K followers and a 5.51% engagement rate, a single sponsored post by Thexx is worth an estimated $14,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Thexx | Cohort median |
|---|---|---|
| Engagement rate | 5.51% | 1.76% |
| Average likes | 53,541 | 4,115 |
| Average comments | 505 | 114 |
| Posts per week | 2.34 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The xx is a verified music brand on Instagram, with 980.2K followers.
The xx posts on Instagram as @thexx.
The xx has 980,218 followers on Instagram (980.2K) as of Jul 9, 2026.
The xx's engagement rate is 5.51%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by The xx average 53,541 likes and 505 comments.
The xx posts about 2 times per week on average.
The xx is registered as a business account on Instagram and is verified.
The xx is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,135 posts.
Yes. The xx carries the blue verified badge on Instagram.
A sponsored post from The xx is estimated at $14,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,135
505
Posts / Week
2.34
Growth Score
100 / 100
Follower Ratio
245054.5×
Engagement
5.38%
