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Followers
205.1K
Following
3.1K
Total Posts
Engagement Rate
0.13%
Avg Likes
242
Avg Comments
Reaching 205.1K followers on Instagram, The Webby Awards is a verified Travel brand. The Webby Awards has shared 5,503 posts to date, currently around 4 posts a week. Engagement runs at 0.13%, or about 242 likes and 31 comments per post.
With 205.1K followers across 5,503 posts, Thewebbyawards is one of the Travel accounts tracked in the InstME index.
Thewebbyawards records a 0.13% engagement rate, in the bottom quarter (median: 0.92%) for the 977 Travel accounts with 100K–1M followers tracked in the InstME index.
At one comment per 8 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Thewebbyawards has published about 4 posts per week.
InstME's audience-quality checks score Thewebbyawards at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$720–$1,300
Based on 205.1K followers and a 0.13% engagement rate, a single sponsored post by Thewebbyawards is worth an estimated $720–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thewebbyawards | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.92% |
| Average likes | 242 | 1,974 |
| Average comments | 31 | 53 |
| Posts per week | 3.81 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Webby Awards is a verified travel brand on Instagram, with 205.1K followers.
The Webby Awards posts on Instagram as @thewebbyawards.
The Webby Awards has 205,052 followers on Instagram (205.1K) as of Apr 27, 2026.
The Webby Awards's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by The Webby Awards average 242 likes and 31 comments.
The Webby Awards posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Webby Awards's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Webby Awards is registered as a business account on Instagram and is verified.
The Webby Awards is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 5,503 posts.
5,503
31
Posts / Week
3.81
Growth Score
2.6 / 100
ER Rank
13th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
559.6K
Engagement
0.58%
Yes. The Webby Awards carries the blue verified badge on Instagram.
A sponsored post from The Webby Awards is estimated at $720 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
