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12K
Following
5.5K
Total Posts
Engagement Rate
12.73%
Avg Likes
1,426
Avg Comments
The Watche runs a Music brand account based in United States with 12K followers on Instagram. The Watche has shared 98 posts to date, currently less than one post a week. Posts average 1,426 likes and 105 comments, an engagement rate of 12.73%.
The Music account Thewatche has posted 98 times on Instagram and drawn 12K followers.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Thewatche's 12.73% engagement rate comes in in the top quarter (median: 2.47%).
Roughly one in 14 likes comes with a comment, an unusually discussion-heavy audience.
Thewatche's output runs to less than one post per week.
Estimated sponsored-post value
$170–$310
Based on 12K followers and a 12.73% engagement rate, a single sponsored post by Thewatche is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Thewatche | Cohort median |
|---|---|---|
| Engagement rate | 12.73% | 2.47% |
| Average likes | 1,426 | 535 |
| Average comments | 105 | 35 |
| Posts per week | 0.12 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thewatche | Cohort median |
|---|---|---|
| Engagement rate | 12.73% | 1.39% |
| Average likes | 1,426 | 284 |
| Average comments | 105 | 21 |
| Posts per week | 0.12 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Watche is a music brand based in United States on Instagram, with 12K followers.
The Watche posts on Instagram as @thewatche.
The Watche has 12,022 followers on Instagram (12K) as of Jul 12, 2026.
The Watche's engagement rate is 12.73%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by The Watche average 1,426 likes and 105 comments.
The Watche posts less than once a week on average.
The Watche is registered as a business account on Instagram.
The Watche is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 98 posts.
The Watche's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
98
105
Posts / Week
0.12
Growth Score
100 / 100
Follower Ratio
2.2×
Engagement
4.73%
A sponsored post from The Watche is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
