Followers
76.6K
Following
1K
Total Posts
Engagement Rate
0.04%
Avg Likes
25
Avg Comments
On Instagram, The Standard, London is a verified Hotel brand based in United Kingdom with an audience of 76.6K. To date The Standard, London has posted 1,130 times, currently around 2 posts a week. Engagement runs at 0.04%, or about 25 likes and 4 comments per post.
Tracked in the InstME index, Thestandardlondon is a Hotel account with 76.6K followers and a back catalogue of 1,130 posts.
Typical engagement for Thestandardlondon runs to 25 likes and 4 comments a post, one interaction per 2,617 followers.
The audience comments once per 7 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Thestandardlondon has published about one post per week.
Estimated sponsored-post value
$270–$500
Based on 76.6K followers and a 0.04% engagement rate, a single sponsored post by Thestandardlondon is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Hotel
| Metric | Thestandardlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.45% |
| Average likes | 25 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 1.68 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thestandardlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.84% |
| Average likes | 25 | 203 |
| Average comments | 4 | 11 |
| Posts per week | 1.68 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Standard, London is a verified hotel brand based in United Kingdom on Instagram, with 76.6K followers.
The Standard, London posts on Instagram as @thestandardlondon.
The Standard, London has 76,552 followers on Instagram (76.6K) as of Apr 24, 2026.
The Standard, London's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by The Standard, London average 25 likes and 4 comments.
The Standard, London posts about 2 times per week on average.
The Standard, London is registered as a business account on Instagram and is verified.
The Standard, London is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 1,130 posts.
The Standard, London's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,130
4
Posts / Week
1.68
Growth Score
0.8 / 100
Follower Ratio
75.9×
Engagement
1.24%
Yes. The Standard, London carries the blue verified badge on Instagram.
A sponsored post from The Standard, London is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
