Anything but standard. Find us around the world in NYC, London, Bangkok & beyond. New: Brussels & Pattaya.
Followers
185.4K
Following
855
Total Posts
Engagement Rate
0.04%
Avg Likes
57
Avg Comments
On Instagram, The Standard is a verified Hotel brand based in United Kingdom with an audience of 185.4K. The Standard has shared 3,630 posts to date, currently less than one post a week. Typical posts draw 57 likes and 11 comments, putting engagement at 0.04%.
Thestandard shows up in the InstME index as a Hotel account, 185.4K followers, 3,630 posts.
Thestandard's posts draw around 57 likes and 11 comments each, close to one interaction for every 2,723 followers.
For roughly every 5 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Thestandard has published less than one post per week.
Thestandard follows only 855 accounts while being followed by 185.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$650–$1,200
Based on 185.4K followers and a 0.04% engagement rate, a single sponsored post by Thestandard is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Hotel
| Metric | Thestandard | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 57 | 2,985 |
| Average comments | 11 | 73 |
| Posts per week | 0.74 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thestandard | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.72% |
| Average likes | 57 | 1,651 |
| Average comments | 11 | 45 |
| Posts per week | 0.74 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Standard is a verified hotel brand based in United Kingdom on Instagram, with 185.4K followers.
The Standard posts on Instagram as @thestandard.
The Standard has 185,404 followers on Instagram (185.4K) as of Jul 15, 2026.
The Standard's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by The Standard average 57 likes and 11 comments.
The Standard posts less than once a week on average.
The Standard is registered as a business account on Instagram and is verified.
The Standard is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 3,630 posts.
The Standard's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,630
11
Posts / Week
0.74
Growth Score
0.8 / 100
Follower Ratio
216.8×
Engagement
1.24%
Yes. The Standard carries the blue verified badge on Instagram.
A sponsored post from The Standard is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
