Locally based in AL • Est. 2013 Shop our storefronts + online New arrivals launch weekly!
Outreach This Creator For FreeFollowers
99.6K
Following
0
Total Posts
Engagement Rate
0.19%
Avg Likes
191
Avg Comments
Reaching 99.6K followers on Instagram, South is a Shopping & retail brand. The account has published 9,538 posts, currently around 27 posts a week. Engagement runs at 0.19%, or about 191 likes and 1 comments per post.
Thesouthboutique's Instagram presence spans 9,538 posts and 99.6K followers, profiling it as a Shopping & retail account.
Posts by Thesouthboutique tend to gather 191 likes and 1 comments, about one interaction per 519 followers.
At one comment per 153 likes, the ratio points to an audience that mostly engages through likes.
Thesouthboutique keeps a posting cadence of about 27 posts per week, more than one per day.
Estimated sponsored-post value
$350–$650
Based on 99.6K followers and a 0.19% engagement rate, a single sponsored post by Thesouthboutique is worth an estimated $350–$650. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Thesouthboutique | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.45% |
| Average likes | 191 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 26.94 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 6, 2026
South is a shopping & retail brand on Instagram, with 99.6K followers.
South posts on Instagram as @thesouthboutique.
South has 99,619 followers on Instagram (99.6K) as of Apr 6, 2026.
South's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by South average 191 likes and 1 comments.
South posts about 27 times per week on average.
South is registered as a business account on Instagram.
South is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 9,538 posts.
A sponsored post from South is estimated at $350 to $650. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,538
1
Posts / Week
26.94
Growth Score
3.8 / 100
Est. Post Value
$350–$650
Engagement
0.02%
