@thesoulofseoulblog
Explore Travel CreatorsContent writer sharing Korea with the world. Written for Forbes Travel Guide, Lonely Planet, featured on CNN & BBC. Living in Jeju. Working in Seoul.
Outreach This Creator For FreeFollowers
21.4K
Following
2.5K
Total Posts
Engagement Rate
1.53%
Avg Likes
256
Avg Comments
The Soul of Seoul | Hallie Bradley is a Travel creator based in South Korea. The account has built 21.4K followers on Instagram. To date The Soul of Seoul | Hallie Bradley has posted 3,090 times, currently less than one post a week. Typical posts draw 256 likes and 72 comments, putting engagement at 1.53%.
The Travel account Thesoulofseoulblog has posted 3,090 times on Instagram and drawn 21.4K followers.
Among 2,887 Travel accounts with 10K–100K followers in the InstME index, Thesoulofseoulblog's 1.53% engagement rate comes in above the median of 1.02%.
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Thesoulofseoulblog's videos average 677.4 views per post.
Thesoulofseoulblog maintains a rhythm of less than one post per week.
Audience-quality analysis puts Thesoulofseoulblog at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 21.4K followers and a 1.53% engagement rate, a single sponsored post by Thesoulofseoulblog is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thesoulofseoulblog | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.02% |
| Average likes | 256 | 250 |
| Average comments | 72 | 14 |
| Posts per week | 0.15 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thesoulofseoulblog | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 0.86% |
| Average likes | 256 | 205 |
| Average comments | 72 | 11 |
| Posts per week | 0.15 | 0.9 |
Median values from 581 accounts in South Korea with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Mar 29, 2026
The Soul of Seoul | Hallie Bradley is a travel creator based in South Korea on Instagram, with 21.4K followers.
The Soul of Seoul | Hallie Bradley posts on Instagram as @thesoulofseoulblog.
The Soul of Seoul | Hallie Bradley has 21,442 followers on Instagram (21.4K) as of Mar 29, 2026.
The Soul of Seoul | Hallie Bradley's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers. That is above the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Soul of Seoul | Hallie Bradley average 256 likes and 72 comments.
The Soul of Seoul | Hallie Bradley posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Soul of Seoul | Hallie Bradley's followers are low-quality or inactive, giving an audience-quality score of 94/100.
3,090
72
Avg Views
677
Posts / Week
0.15
Growth Score
30.6 / 100
More women than men · mostly 25–44
Typical for Travel creators in South Korea, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
1.7%
The Soul of Seoul | Hallie Bradley is registered as a creator account on Instagram.
The Soul of Seoul | Hallie Bradley is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,090 posts.
The Soul of Seoul | Hallie Bradley's profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Soul of Seoul | Hallie Bradley is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
