MULTI PLATINUM SELLING GROUP| SAMAX2|CHANNEL O|SATMA|METROX2|WAWELA MUSIC AWARD
Outreach This Creator For FreeThe Soil runs a Music brand account based in South Africa with 135.5K followers on Instagram. To date The Soil has posted 1,059 times, currently less than one post a week. Engagement runs at 3.63%, or about 4,871 likes and 51 comments per post.
Thesoilmusic has built an audience of 135.5K followers on Instagram over 1,059 posts as a Music account.
Thesoilmusic's 3.63% engagement rate is above the median of 1.76% among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
Followers weigh in with a comment about every 96 likes, an audience that mostly engages through likes.
Thesoilmusic's output runs to less than one post per week.
On audience quality, Thesoilmusic lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 996 others against 135.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,200
Based on 135.5K followers and a 3.63% engagement rate, a single sponsored post by Thesoilmusic is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thesoilmusic | Cohort median |
|---|---|---|
| Engagement rate | 3.63% | 1.76% |
| Average likes | 4,871 | 4,115 |
| Average comments | 51 | 114 |
| Posts per week | 0.83 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thesoilmusic | Cohort median |
|---|---|---|
| Engagement rate | 3.63% | 1.31% |
| Average likes | 4,871 | 3,242 |
| Average comments | 51 | 72 |
| Posts per week | 0.83 | 0.79 |
Median values from 32 Music accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
The Soil is a music brand based in South Africa on Instagram, with 135.5K followers.
The Soil posts on Instagram as @thesoilmusic.
The Soil has 135,548 followers on Instagram (135.5K) as of Aug 27, 2026.
The Soil's engagement rate is 3.63%, calculated from average likes and comments per post relative to followers. That is above the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by The Soil average 4,871 likes and 51 comments.
The Soil posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Soil's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Soil is registered as a business account on Instagram.
The Soil is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,059 posts.
Total Posts
1,059
Avg Comments
51
More men than women · mostly 16–30
Typical for Music creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
0.04%
The Soil's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Soil is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
