A sustainability conscious British interiors company handcrafting beautiful lighting, switches and sockets ✨
Outreach This Creator For FreeReaching 84K followers on Instagram, The Soho Lighting Co. is a Home & DIY creator based in United Kingdom. To date The Soho Lighting Co. has posted 2,143 times, currently around 6 posts a week. Typical posts draw 59 likes and 2 comments, putting engagement at 0.07%.
On Instagram, Thesoholightingco runs a Home & DIY account that has published 2,143 posts and gathered 84K followers.
For Home & DIY accounts with 10K–100K followers, Thesoholightingco's 0.07% engagement rate is in the bottom quarter (median: 0.75%), a read from 1,345 accounts in the InstME index.
For roughly every 26 likes there is one comment, a healthy amount of conversation.
Thesoholightingco currently publishes about 6 posts per week.
InstME estimates 45% of Thesoholightingco's followers are low-quality or inactive, for an audience-quality score of 46/100, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$290–$550
Based on 84K followers and a 0.07% engagement rate, a single sponsored post by Thesoholightingco is worth an estimated $290–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thesoholightingco | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.75% |
| Average likes | 59 | 200 |
| Average comments | 2 | 9 |
| Posts per week | 5.99 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thesoholightingco | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.59% |
| Average likes | 59 | 163 |
| Average comments | 2 | 6 |
| Posts per week | 5.99 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Soho Lighting Co. is a home & diy creator based in United Kingdom on Instagram, with 84K followers.
The Soho Lighting Co. posts on Instagram as @thesoholightingco.
The Soho Lighting Co. has 83,966 followers on Instagram (84K) as of Jul 16, 2026.
The Soho Lighting Co.'s engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Soho Lighting Co. average 59 likes and 2 comments.
The Soho Lighting Co. posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 45% of The Soho Lighting Co.'s followers are low-quality or inactive, giving an audience-quality score of 46/100.
Total Posts
2,143
Avg Comments
2
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
209K
Engagement
1.74%
The Soho Lighting Co. is registered as a creator account on Instagram.
The Soho Lighting Co. is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,143 posts.
The Soho Lighting Co.'s profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Soho Lighting Co. is estimated at $290 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
