Hosted by @kayla_grey Focused on the intersection of sports, life & culture
Outreach This Creator For FreeFollowers
11.8K
Following
118
Total Posts
Engagement Rate
0.91%
Avg Likes
105
Avg Comments
THE SHIFT runs a None brand account based in United States with 11.8K followers on Instagram. The account has published 4,802 posts, currently around 12 posts a week. Posts average 105 likes and 2 comments, an engagement rate of 0.91%.
The None account Theshift_sports has posted 4,802 times on Instagram and drawn 11.8K followers.
Benchmarked against accounts with 10K–100K followers, the 0.91% engagement rate Theshift_sports posts is below the median.
Followers weigh in with a comment about every 63 likes, an audience that mostly engages through likes.
Theshift_sports's videos average 349.9 views per post.
Recent posting activity averages about 12 posts per week, more than one per day.
Theshift_sports comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 118 others against 11.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$41–$77
Based on 11.8K followers and a 0.91% engagement rate, a single sponsored post by Theshift_sports is worth an estimated $41–$77. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: None
| Metric | Theshift_sports | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.45% |
| Average likes | 105 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 11.61 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theshift_sports | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.9% |
| Average likes | 105 | 193 |
| Average comments | 2 | 10 |
| Posts per week | 11.61 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
THE SHIFT is a none brand based in United States on Instagram, with 11.8K followers.
THE SHIFT posts on Instagram as @theshift_sports.
THE SHIFT has 11,802 followers on Instagram (11.8K) as of Mar 26, 2026.
THE SHIFT's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers.
Posts by THE SHIFT average 105 likes and 2 comments.
THE SHIFT posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 5% of THE SHIFT's followers are low-quality or inactive, giving an audience-quality score of 94/100.
THE SHIFT is registered as a business account on Instagram.
THE SHIFT is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 4,802 posts.
4,802
2
Avg Views
350
Posts / Week
11.61
Growth Score
18.2 / 100
Engagement
3.82%
THE SHIFT's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from THE SHIFT is estimated at $41 to $77. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
