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The Shelf runs a verified business account account with 9.3K followers on Instagram. To date The Shelf has posted 187 times, currently around 1 post a week. Engagement runs at 1.12%, or about 86 likes and 18 comments per post.
The business account Theshelfnyc has posted 187 times on Instagram and drawn 9.3K followers.
Theshelfnyc lands in the bottom 16% on engagement, 1.12% against the 1K–10K followers cohort.
One comment lands for every 5 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Theshelfnyc sits at about one post per week.
On audience quality, Theshelfnyc lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$36–$68
Based on 9.3K followers and a 1.12% engagement rate, a single sponsored post by Theshelfnyc is worth an estimated $36–$68. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theshelfnyc | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 5.05% |
| Average likes | 86 | 127 |
| Average comments | 18 | 12 |
| Posts per week | 1.03 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 22, 2026
The Shelf is a verified Instagram brand on Instagram, with 9.3K followers.
The Shelf posts on Instagram as @theshelfnyc.
The Shelf has 9,284 followers on Instagram (9.3K) as of Aug 22, 2026.
The Shelf's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers.
Posts by The Shelf average 86 likes and 18 comments.
The Shelf posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of The Shelf's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Shelf is registered as a business account on Instagram and is verified.
Yes. The Shelf carries the blue verified badge on Instagram.
A sponsored post from The Shelf is estimated at $36 to $68. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
187
Avg Comments
18
Engagement
5.69%
