Recognizing & celebrating the South African music industry since 1995. #SAMA32 Get your tickets now in bio! 🤩 Let’s celebrate Mzansi together💜
Outreach This Creator For FreeFollowers
45.1K
Following
661
Total Posts
Engagement Rate
0.09%
Avg Likes
28
Avg Comments
South African Music Awards is a Music brand. The account has built 45.1K followers on Instagram. Content spans music and art. To date South African Music Awards has posted 2,077 times, currently around 4 posts a week. Posts average 28 likes and 15 comments, an engagement rate of 0.09%.
The Music account Thesamas_ has posted 2,077 times on Instagram and drawn 45.1K followers.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Thesamas_'s 0.09% engagement rate comes in in the bottom quarter (median: 2.47%).
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
Posting frequency for Thesamas_ sits at about 4 posts per week.
Estimated sponsored-post value
$160–$290
Based on 45.1K followers and a 0.09% engagement rate, a single sponsored post by Thesamas_ is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Thesamas_ | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 2.47% |
| Average likes | 28 | 535 |
| Average comments | 15 | 35 |
| Posts per week | 3.64 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
South African Music Awards is a music brand on Instagram, with 45.1K followers.
South African Music Awards posts on Instagram as @thesamas_.
South African Music Awards has 45,123 followers on Instagram (45.1K) as of Aug 10, 2026.
South African Music Awards's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by South African Music Awards average 28 likes and 15 comments.
South African Music Awards posts about 4 times per week on average.
South African Music Awards is registered as a business account on Instagram.
South African Music Awards is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 2,077 posts.
2,077
15
Posts / Week
3.64
Growth Score
1.8 / 100
Last Post
11 days ago
Engagement
51.49%
A sponsored post from South African Music Awards is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
