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977.2K
Following
816
Total Posts
Engagement Rate
1.04%
Avg Likes
9,839
Avg Comments
On Instagram, The Roots is a verified Music creator with an audience of 977.2K. To date The Roots has posted 2,527 times, currently around 10 posts a week. Engagement runs at 1.04%, or about 9,839 likes and 342 comments per post.
Theroots operates a Music account on Instagram, pairing 977.2K followers with 2,527 posts.
Against 4,576 Music accounts with 100K–1M followers in the InstME index, Theroots's 1.04% engagement rate lands below the median of 1.76%.
The audience comments once per 29 likes on average, a healthy amount of conversation.
Over recent weeks, Theroots has published about 10 posts per week, more than one per day.
InstME estimates 0% of Theroots's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Theroots keeps its following list short (816) relative to 977.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,600–$6,600
Based on 977.2K followers and a 1.04% engagement rate, a single sponsored post by Theroots is worth an estimated $3,600–$6,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theroots | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 1.76% |
| Average likes | 9,839 | 4,115 |
| Average comments | 342 | 114 |
| Posts per week | 10.44 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Roots is a verified music creator on Instagram, with 977.2K followers.
The Roots posts on Instagram as @theroots.
The Roots has 977,158 followers on Instagram (977.2K) as of Jul 15, 2026.
The Roots's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by The Roots average 9,839 likes and 342 comments.
The Roots posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Roots's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Roots is registered as a creator account on Instagram and is verified.
The Roots is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 2,527 posts.
2,527
342
Posts / Week
10.44
Growth Score
20.8 / 100
ER Rank
48th
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
0.66%
Yes. The Roots carries the blue verified badge on Instagram.
A sponsored post from The Roots is estimated at $3,600 to $6,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
