The official Instagram of #TheRookie. 🚨 Stream on Hulu! Also a stan account.
On Instagram, The Rookie is a verified Gaming brand with an audience of 1.8M. To date The Rookie has posted 2,776 times, currently around 2 posts a week. Posts average 70,426 likes and 300 comments, an engagement rate of 3.88%.
Tracked in the InstME index, Therookieabc is a Gaming account with 1.8M followers and a back catalogue of 2,776 posts.
Against 208 Gaming accounts with over 1M followers in the InstME index, Therookieabc's 3.88% engagement rate lands above the median of 2.18%.
Followers leave about one comment for every 235 likes, an audience that mostly engages through likes.
Therookieabc's recent cadence works out to about 2 posts per week.
Therookieabc keeps its following list short (53) relative to 1.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$25,000–$46,000
Based on 1.8M followers and a 3.88% engagement rate, a single sponsored post by Therookieabc is worth an estimated $25,000–$46,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Therookieabc | Cohort median |
|---|---|---|
| Engagement rate | 3.88% | 2.18% |
| Average likes | 70,426 | 46,084 |
| Average comments | 300 | 515 |
| Posts per week | 2.39 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Rookie is a verified gaming brand on Instagram, with 1.8M followers.
The Rookie posts on Instagram as @therookieabc.
The Rookie has 1,821,046 followers on Instagram (1.8M) as of Jul 12, 2026.
The Rookie's engagement rate is 3.88%, calculated from average likes and comments per post relative to followers. That is above the median of 2.18% for Gaming accounts with over 1M followers in the InstME index.
Posts by The Rookie average 70,426 likes and 300 comments.
The Rookie posts about 2 times per week on average.
The Rookie is registered as a business account on Instagram and is verified.
The Rookie is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 2,776 posts.
Yes. The Rookie carries the blue verified badge on Instagram.
Total Posts
2,776
Avg Comments
300
Engagement
0.25%
A sponsored post from The Rookie is estimated at $25,000 to $46,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
