The official Instagram of #TheRookie. 🚨 Stream on Hulu! Also a stan account.
Followers
1.8M
Following
53
Total Posts
Engagement Rate
3.88%
Avg Likes
70,426
Avg Comments
On Instagram, The Rookie is a verified Gaming brand with an audience of 1.8M. To date The Rookie has posted 2,776 times, currently around 2 posts a week. Posts average 70,426 likes and 300 comments, an engagement rate of 3.88%.
Tracked in the InstME index, Therookieabc is a Gaming account with 1.8M followers and a back catalogue of 2,776 posts.
Against 208 Gaming accounts with over 1M followers in the InstME index, Therookieabc's 3.88% engagement rate lands above the median of 2.18%.
Followers leave about one comment for every 235 likes, an audience that mostly engages through likes.
Therookieabc's recent cadence works out to about 2 posts per week.
Therookieabc keeps its following list short (53) relative to 1.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$25,000–$46,000
Based on 1.8M followers and a 3.88% engagement rate, a single sponsored post by Therookieabc is worth an estimated $25,000–$46,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Therookieabc | Cohort median |
|---|---|---|
| Engagement rate | 3.88% | 2.18% |
| Average likes | 70,426 | 46,084 |
| Average comments | 300 | 515 |
| Posts per week | 2.39 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Rookie is a verified gaming brand on Instagram, with 1.8M followers.
The Rookie posts on Instagram as @therookieabc.
The Rookie has 1,821,046 followers on Instagram (1.8M) as of Jul 12, 2026.
The Rookie's engagement rate is 3.88%, calculated from average likes and comments per post relative to followers. That is above the median of 2.18% for Gaming accounts with over 1M followers in the InstME index.
Posts by The Rookie average 70,426 likes and 300 comments.
The Rookie posts about 2 times per week on average.
The Rookie is registered as a business account on Instagram and is verified.
The Rookie is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 2,776 posts.
Yes. The Rookie carries the blue verified badge on Instagram.
2,776
300
Posts / Week
2.39
Growth Score
77.6 / 100
Follower Ratio
34359.4×
Engagement
22.05%
A sponsored post from The Rookie is estimated at $25,000 to $46,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
