The Road runs a verified Entertainment brand account based in United States with 40.3K followers on Instagram. The Road has shared 349 posts to date, currently less than one post a week. Engagement runs at 7.49%, or about 2,909 likes and 111 comments per post.
Counting 40.3K followers and 349 posts, Theroadcbs sits in the InstME index as an Entertainment account.
A 7.49% engagement rate leaves Theroadcbs in the top 19% compared with accounts with 10K–100K followers.
One comment lands for every 26 likes, which reads as a healthy amount of conversation.
Video posts average 32.8K views, reaching roughly 81% of Theroadcbs's follower base per post.
Theroadcbs's output runs to less than one post per week.
At 100/100 on audience quality, Theroadcbs carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 40.3K followers but only 21 accounts followed back, Theroadcbs shows the ratio of a well-established account.
Estimated sponsored-post value
$560–$1,000
Based on 40.3K followers and a 7.49% engagement rate, a single sponsored post by Theroadcbs is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Entertainment
| Metric | Theroadcbs | Cohort median |
|---|---|---|
| Engagement rate | 7.49% | 1.45% |
| Average likes | 2,909 | 339 |
| Average comments | 111 | 18 |
| Posts per week | 0.57 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theroadcbs | Cohort median |
|---|---|---|
| Engagement rate | 7.49% | 0.9% |
| Average likes | 2,909 | 193 |
| Average comments | 111 | 10 |
| Posts per week | 0.57 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The Road is a verified entertainment brand based in United States on Instagram, with 40.3K followers.
The Road posts on Instagram as @theroadcbs.
The Road has 40,308 followers on Instagram (40.3K) as of Jul 13, 2026.
The Road's engagement rate is 7.49%, calculated from average likes and comments per post relative to followers.
Posts by The Road average 2,909 likes and 111 comments.
The Road posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Road's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Road is registered as a business account on Instagram and is verified.
Total Posts
349
Avg Comments
111
100.5K
Engagement
1.3%
The Road is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 349 posts.
The Road's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Road carries the blue verified badge on Instagram.
A sponsored post from The Road is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
