Owner/operator of trailmater #trailmater #offroadrecovery
Outreach This Creator For FreeRory Irish is an Automotive creator, with 21.2K followers on Instagram. To date Rory Irish has posted 410 times, currently around 1 post a week. Typical posts draw 1,899 likes and 47 comments, putting engagement at 9.17%.
On Instagram, Therealtrailmater runs an Automotive account that has published 410 posts and gathered 21.2K followers.
For Automotive accounts with 10K–100K followers, Therealtrailmater's 9.17% engagement rate is in the top quarter (median: 1.3%), a read from 3,742 accounts in the InstME index.
At one comment per 40 likes, the ratio points to a healthy amount of conversation.
In recent weeks Therealtrailmater has kept to about one post per week.
Estimated sponsored-post value
$300–$550
Based on 21.2K followers and a 9.17% engagement rate, a single sponsored post by Therealtrailmater is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Therealtrailmater | Cohort median |
|---|---|---|
| Engagement rate | 9.17% | 1.3% |
| Average likes | 1,899 | 330 |
| Average comments | 47 | 12 |
| Posts per week | 1.14 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Rory Irish is a automotive creator on Instagram, with 21.2K followers.
Rory Irish posts on Instagram as @therealtrailmater.
Rory Irish has 21,238 followers on Instagram (21.2K) as of Sep 2, 2026.
Rory Irish's engagement rate is 9.17%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Rory Irish average 1,899 likes and 47 comments.
Rory Irish posts about 1 time per week on average.
Rory Irish is registered as a creator account on Instagram.
Rory Irish is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 410 posts.
Total Posts
410
Avg Comments
47
Engagement
22.99%
A sponsored post from Rory Irish is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
