The Program NYC is a state-of-the-art facility dedicated to youth & grassroots hoops in NYC. Now open in Greenpoint, Brooklyn.
Outreach This Creator For FreeFollowers
61.4K
Following
523
Total Posts
Engagement Rate
7.95%
Avg Likes
4,809
Avg Comments
The Program NYC runs an Art brand account with 61.4K followers on Instagram. Its posts sit across art and pets. The account has published 2,157 posts, currently less than one post a week. Posts average 4,809 likes and 75 comments, an engagement rate of 7.95%.
Counting 61.4K followers and 2,157 posts, Theprogramnyc sits in the InstME index as an Art account.
Benchmarked against 16,888 Art accounts with 10K–100K followers, Theprogramnyc posts a 7.95% engagement rate that is in the top quarter (median: 1.88%).
Roughly one in 64 likes comes with a comment, an audience that mostly engages through likes.
Theprogramnyc maintains a rhythm of less than one post per week.
Audience-quality analysis puts Theprogramnyc at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
With 61.4K followers but only 523 accounts followed back, Theprogramnyc shows the ratio of a well-established account.
Estimated sponsored-post value
$860–$1,600
Based on 61.4K followers and a 7.95% engagement rate, a single sponsored post by Theprogramnyc is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theprogramnyc | Cohort median |
|---|---|---|
| Engagement rate | 7.95% | 1.88% |
| Average likes | 4,809 | 419 |
| Average comments | 75 | 25 |
| Posts per week | 0.86 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The Program NYC is a art brand on Instagram, with 61.4K followers.
The Program NYC posts on Instagram as @theprogramnyc.
The Program NYC has 61,445 followers on Instagram (61.4K) as of Jul 13, 2026.
The Program NYC's engagement rate is 7.95%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.88%) for Art accounts with 10K–100K followers in the InstME index.
Posts by The Program NYC average 4,809 likes and 75 comments.
The Program NYC posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Program NYC's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Program NYC is registered as a business account on Instagram.
The Program NYC is categorized as an art and pets account in the InstME index, based on the profile's bio and Instagram category across 2,157 posts.
2,157
75
Posts / Week
0.86
Growth Score
100 / 100
ER Rank
Top 20%
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Pets
Engagement
0%
A sponsored post from The Program NYC is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
