The shopping, dining & entertainment destination in the South Bay of LA 📍 850 PCH El Segundo, CA 📅 7/22 SUMMER CONCERT 📅 8/19 KIDS CLUB
Outreach This Creator For FreeFollowers
13.3K
Following
770
Total Posts
Engagement Rate
0.34%
Avg Likes
39
Avg Comments
The Point is a Travel brand on Instagram, tracked in the InstME index with 13.3K followers. Its posts sit across travel and tech. The Point has shared 2,612 posts to date, currently around 4 posts a week. Engagement runs at 0.34%, or about 39 likes and 5 comments per post.
Thepoint_sb is a Travel account whose 2,612 posts have grown a following of 13.3K on Instagram.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Thepoint_sb's 0.34% engagement rate is below the median of 1.02%.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Thepoint_sb maintains a rhythm of about 4 posts per week.
Estimated sponsored-post value
$46–$86
Based on 13.3K followers and a 0.34% engagement rate, a single sponsored post by Thepoint_sb is worth an estimated $46–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Thepoint_sb | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.02% |
| Average likes | 39 | 250 |
| Average comments | 5 | 14 |
| Posts per week | 3.62 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Point is a travel brand on Instagram, with 13.3K followers.
The Point posts on Instagram as @thepoint_sb.
The Point has 13,278 followers on Instagram (13.3K) as of Jul 16, 2026.
The Point's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Point average 39 likes and 5 comments.
The Point posts about 4 times per week on average.
The Point is registered as a business account on Instagram.
The Point is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 2,612 posts.
A sponsored post from The Point is estimated at $46 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,612
5
Posts / Week
3.62
Growth Score
6.8 / 100
Follower Ratio
17.2×
39.3K
Engagement
0.32%
